Wow, Lifeway kefir cultured milk is “real” kefir!

About a week ago I told you about my latest trip to Sprout’s, where I bought a lot of produce, as well as some liquid yogurt. More precisely I bought Lifeway Real Kefir yogurt, in several flavors. This is what the bottles looked like in my fridge this morning:

Lifeway original kefir cultured milk

Lifeway original kefir cultured milk

I’ve never bought the plain flavor of Lifeway kefir cultured milk in the past, only the fruit flavored ones and they all display images of delicious fruit on their sleeves. So I was quite surprised to see cows on the plain yogurt sleeve. But hey, what’s more natural than the animal where this yogurt originally came from to illustrate the plain flavor?

Lifeway plain kefir with cows on the farm

Lifeway plain kefir with cows on the farm

Now, I’ve never paid attention to this until today, when I took the pictures, but take a close look at what the bottles read on the top:

Lifeway kefir is real

Lifeway kefir is real

Well, I’d never have questioned this, but thanks for telling me I bought “real” kefir, Mr. Lifeway! Can you imagine buying a bottle of anything made with milk that reads “fake”?

Oh wait, this reminds me of the hilarious La Creme ads competing with the “fake” non-dairy creamers. Oh, and this other post about La Creme. And this one too. Do you remember that? Do you see the La Creme products in your store?

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