For today’s cow spotting I need to thank Sharon at The Real Sharon’s Blog. Earlier today she posted a photo on her Facebook wall and as soon as I saw it, I knew it would be my cow of the day (even though I saw other cows before and after that).
It’s not just the cow, or in this case the bull, that’s worth mentioning, but the restaurant it represents. I present you with Bullritos, a Texas restaurant chain that lets you create your own burrito.
Although this is supposed to be a Mexican restaurant, I want to guess a Texan guy came up with the name. And the same Texan probably decided what the Bullritos website would look and sounds like. Let me show you how appetizing this restaurant offerings are.
After browsing the website a bit, I realized the company may be trying (too hard) to play on words. Bull could be pronounced “bull” or “ball/bowl” (think of the Southern drawl here), as in their section called “Charit-a-bull”. The problem is, the bull logo stands right at the top of the page so I can’t stop myself from reading “bull”, not ball or bowl, everywhere it says “bull”.
So when I saw the menu header actually says “Create your custom bull”, my jaw drops. Wow, do they really let me do that? It’s not pre-made bull, it’s custom made! Now I don’t eat red meat so maybe I’m missing the point entirely, but inviting me to create my custom bull just doesn’t sound appetizing to me.
What do you think? Smart marketing, or a “what were they thinking” example?