The Horizon milk ad – a mystery to me…

This is the last in the series on the marketing power of cows in print ads, after the bulls of Big Rich Texas, the jumping cow of the Over the Moon milk, and the veggie cow for Lightlife’s veggie burgers (my favorite of all, I think).

Today’s cow is selling milk again. But not any milk. Horizon milk, which is organic (plain milk or chocolate milk flavor). It comes in a convenient package that doesn’t need refrigeration, so kids can pack it up in their lunch sacks when they go on a field trip. That, I get and I like.

The cow from the Horizon milk ad

The cow from the Horizon milk ad

But here’s my problem. At first glance, I thought the big Horizon milk cow was part of the art museum’s exhibit. Then I realized the kids were holding its ear and tail, walking in line, so I guess the cow is going on a field trip with them. Why is that? Are the kids supposed to milk the cow when they’re thirsty? What about the chocolate flavor? Do they pull a different udder for that?

I don’t know what you personally think about this ad, but it doesn’t do it for me. That cow is very cute by the way. I think it deserves its own spot in a museum. One day…

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2 responses to “The Horizon milk ad – a mystery to me…

  1. I, too, thought it was museum display. I might not have noticed if you had not “warned” me by stateing you found the ad a “mystery”. Having said that, I don’t put a lot of thought into many ads. I fear that if I did think I might only get frustrated!

    Thank you for continuing to entertain us with your cow finds.

    • As a marketing professional, I can’t help but nitpick ads. I love ads that click right away, but when I have to scratch my head and stare at it to get it, it’s not a good thing.

      Thanks for stopping by and commenting! I’m glad you’re enjoying my cow sightings. Even when I don’t look, they keep coming!

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