Tag Archives: horizon milk

The Horizon milk ad – a mystery to me…

This is the last in the series on the marketing power of cows in print ads, after the bulls of Big Rich Texas, the jumping cow of the Over the Moon milk, and the veggie cow for Lightlife’s veggie burgers (my favorite of all, I think).

Today’s cow is selling milk again. But not any milk. Horizon milk, which is organic (plain milk or chocolate milk flavor). It comes in a convenient package that doesn’t need refrigeration, so kids can pack it up in their lunch sacks when they go on a field trip. That, I get and I like.

The cow from the Horizon milk ad

The cow from the Horizon milk ad

But here’s my problem. At first glance, I thought the big Horizon milk cow was part of the art museum’s exhibit. Then I realized the kids were holding its ear and tail, walking in line, so I guess the cow is going on a field trip with them. Why is that? Are the kids supposed to milk the cow when they’re thirsty? What about the chocolate flavor? Do they pull a different udder for that?

I don’t know what you personally think about this ad, but it doesn’t do it for me. That cow is very cute by the way. I think it deserves its own spot in a museum. One day…

Dress in style, wear a cow belt!

The kids opted for a visit to our local mall this morning. Even though the outside temperatures have come down since last week’s heatwave, it was nice to spend the morning in the air conditioning. The boys played at the mall playground a little. I say a little because the place quickly turned into chaos, with moms letting their kids loose without any supervision. Yes, moms, you know this always works so well… So we left and headed for the carousel. If you remember well, there is no cow on that mall carousel (I’m still looking for my carousel cow, someone please find one!) but we still have a great time.

As we strolled around the mall afterwards, we spotted our first cow in a small booth in the middle of the main aisle. This one is another longhorn cow skull (ah, the ever so popular longhorn cow skull!) used as a glittery cow buckle for a belt. How stylish indeed (at least somebody must think it is)! I think I’ll skip, thanks.

Glittery longhorn cow skull belt buckle

Glittery longhorn cow skull belt buckle

We then had lunch at Pat & Oscar’s, the pizza and breadstick restaurant. Yes, what goes better with pizza than breadsticks? Don’t laugh, those garlic breadsticks are so delicious and way, way better than the pasty dry breadsticks from Olive Garden… Pat & Oscar’s best kept secret is that kids eat free on Tuesday. Since I was by myself with the kids, I thought I’d be able to get only one kid meal free. Well, it doesn’t work that way! The girl at the register explained that as long as I bought at least $5 of adult food per kid (so a $10 minimum for two kids), I would get two kids’ meals for free on top of that. What a deal! We came back with so much food, we had some for dinner and we’ll have to freeze the rest. The kids’ meals came with beverages and I opted for milk (a much healthier option than soda or juice) and before I packed it up for later use, I took a photo of the containers. Yes, more cows!

Horizon's Organic milk cartons with cows

Horizon's Organic milk cartons with cows

Who said you won’t find cows at the mall?